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Events Calendar SEMICON West - July 11-13, 2006 Click here to view photos from the event Another SEMICON West has come and gone, complete with all the expectations, frustrations, rewards and expensive venues. Due to SEMI relocating association booths to the third floor lobby of the West Hall, SEC/N’s Board of Directors decided that the return on hosting a booth would not be worth the investment required. Subsequently, SEC/N did not exhibit this year at SEMICON West. The general consensus of the attending SEC/N members was that the impact was not significant and unless SEMI changes its mind, SEC/N will most likely not have a booth at future SEMICON West Shows. The feedback on the SEC/N – SEMI
cosponsored seminar, “Used Equipment – The Global Secondary Market,” was
very good. All of the speakers did an excellent job in presenting their
topics. The presenters were: Gary Alexander, President of AMC International and Executive Director of SEC/N, served as the moderator and also wrapped up the Seminar with a vision of the challenges the industry could very possibly face in the future. The Seminar was poorly marketed and as a result, there were less than 50 attendees. An increased emphasis on marketing will be placed on all future SEC/N – SEMI co-sponsored seminars. Overall, SEMICON West continues to struggle with a decrease in the traditional need for companies to exhibit. Significant enhancements in communications and reluctance for the decision makers to attend trade shows, have resulted in many companies downsizing their exhibits or favoring hospitality suites in lieu of hosting a booth. This shift in trade show emphasis is not limited to SEMICON shows but seems to be a trend that is impacting all industries. Next year, SEMICON West again be held at the Moscone Center in San Francisco, California. The exhibition dates are July 17-19, 2007. |
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